PRODUCT CATALOGUE DESIGN & BRANDING

This is one of the most challenging projects that I've worked upon. The first part was coming up with a branding for a Seed Manufacturing Company called Heirloom Seeds, wherein I created a simple illustration of a seed encapsulation the initial letter 'H' of the brand's name and combined it with colors relating to the garden setting.
Next, I had to layout a lot of information in a given space to maintain consistency. I also learnt the use of nested styles and an extremely important concept of Accessibility. Understanding the use of alt text, export tags, reading order and the color contrast ratio was an important part of this project. I also employed the use of interactive elements such as hyperlinks, form fields and buttons to create a digital version of the catalogue for users.